Social Networking

Social Networking: Survey Monkey

Most a cappella groups will claim they perform the music their fans will most enjoy, and most group will probably, honestly, have the intention of doing so. But do they know that they're hitting the right notes? A group that wants statistical data to back their claims, and that wants to open a true dialogue with fans might consider putting Survey Monkey to work.

Social Networking: Your Group Website

With the popularity of Facebook, Twitter, and like sites, a number of groups have stopped paying attention to their group website in favor handling business through these more standardized formats. There is some merit to paying greater attention to a social networking platform that people are already on, rather than trying to direct traffic to a separate website. This practice allows a group to push content to users rather than waiting for them to come to it, and it narrows the number of sites a group has to manage and update.

Social Networking: Skype

Skype can represent an interesting platform for a cappella groups to rehearse when the members don’t live near one another, or are bound to the indoors by inclement weather. It also affords opportunities for a cappella performance. Place some video calls and all of a sudden, you have the opportunity to perform live for all of your Skype chat friends.

Social Networking: Blogging

A lot of fans of a cappella groups are fans just because they like the music. Others have crushes on group members, or, if you're really fortunate, follow your group just because it's the cool thing to do on campus. While these conventional means serve many groups well, there are other, proactive ways of solidifying an audience, many of which are served well when a group chooses to blog.

Social Networking: Your School's Website

One of the biggest advantages to being a collegiate a cappella group is the fact that with the school affiliation can come school benefits. Sure, this means performance spaces, a youthful audience, the potential for faculty guidance, a large pool of new people coming in each year from which to recruit new members.

It also means a school website.

Social Networking: Email List

In this day and age, social networking is one of the primary ways in which an a cappella group can interact with and expand upon its fan base. In this recurring feature, we explore how a group can best use different available technologies to promote itself.

Since the dawn of the Internet age, there may be no more firmly established method of connecting a talent and fans than email lists—mass messages that band or artist sends to an audience to update everyone on upcoming shows, recordings, and so on.

On the surface, an email list is one of the simplest technologies to use, requiring nothing more than the accumulation of addresses and composition of some messages. The game grows more complicated when you consider how long the technology has been available, though, and with that, the level of nuance and number of best practices that have developed.

Social Networking: YouTube

In this day and age, social networking is one of the primary ways in which an a cappella group can interact with and expand upon its fan base. In this recurring feature, we explore how a group can best use different available technologies to promote itself.

In February 2005, a group of friends observed the utter lack of a uniform, easy-to-use way of sharing streaming video online, and decided to create a website to address this issue. All these years later, it's difficult to imagine an Internet without YouTube--a site that receives an estimated three billion views per day.

But does your group use YouTube?

Social Networking: Cafe Press

In this day and age, social networking is one of the primary ways in which an a cappella group can interact with and expand upon its fan base. In this recurring feature, we explore how a group can best use different available technologies to promote itself.

When it comes to merchandising a group there are two sizeable obstacles. One is the production of the merchandise itself. The other is the joint issue of marketing and sales.

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