Social Networking

Social Networking: Email List

In this day and age, social networking is one of the primary ways in which an a cappella group can interact with and expand upon its fan base. In this recurring feature, we explore how a group can best use different available technologies to promote itself.

Since the dawn of the Internet age, there may be no more firmly established method of connecting a talent and fans than email lists—mass messages that band or artist sends to an audience to update everyone on upcoming shows, recordings, and so on.

On the surface, an email list is one of the simplest technologies to use, requiring nothing more than the accumulation of addresses and composition of some messages. The game grows more complicated when you consider how long the technology has been available, though, and with that, the level of nuance and number of best practices that have developed.

Social Networking: YouTube

In this day and age, social networking is one of the primary ways in which an a cappella group can interact with and expand upon its fan base. In this recurring feature, we explore how a group can best use different available technologies to promote itself.

In February 2005, a group of friends observed the utter lack of a uniform, easy-to-use way of sharing streaming video online, and decided to create a website to address this issue. All these years later, it's difficult to imagine an Internet without YouTube--a site that receives an estimated three billion views per day.

But does your group use YouTube?

Social Networking: Cafe Press

In this day and age, social networking is one of the primary ways in which an a cappella group can interact with and expand upon its fan base. In this recurring feature, we explore how a group can best use different available technologies to promote itself.

When it comes to merchandising a group there are two sizeable obstacles. One is the production of the merchandise itself. The other is the joint issue of marketing and sales.

Social Networking: Twitter

In this day and age, social networking is one of the primary ways in which an a cappella group can interact with and expand upon its fan base. In this recurring feature, we explore how a group can best use different available technologies to promote itself.

Against all odds, Twitter has emerged as top contender among the most used and most useful social networking tools on the Internet.

Social Networking: AOL Instant Messenger

OK, OK, I know what you’re going to say—no one uses AIM anymore (or for those of you *shudder* too young to remember, America Online Instant Messenger). And sure the technology has largely been replaced through a combination of text messaging, Facebook chat, GChat, and Skype. But there was a time when AIM was golden child of Internet communication, particularly among college students—when our statuses were our away messages, and our profiles featured our favorite song lyrics of the day.