In this day and age, social networking is one of the primary ways in which an a cappella group can interact with and expand upon its fan base. In this recurring feature, we explore how a group can best use different available technologies to promote itself.
In February 2005, a group of friends observed the utter lack of a uniform, easy-to-use way of sharing streaming video online, and decided to create a website to address this issue. All these years later, it's difficult to imagine an Internet without YouTube--a site that receives an estimated three billion views per day.
But does your group use YouTube?