Getting Exposure
On selected Thursdays, ACB Production Manager Mike Scalise makes his recommendations on a cappella performance in a DO and DON’T format.
DO: Promote your group at every opportunity.
DON'T: Confine yourselves to your local area or college.
In my years of following collegiate a cappella, I have come to draw two conclusions:
1) There are well over 1,000 collegiate a cappella groups in existence.
2) Most don’t put enough effort into promoting their group or events.
One of the biggest advantages that college students have today is the number of marketing opportunities available to them. They should leverage every opportunity to gain publicity. For example,
collaborating with another group on campus or at a different college will surely boost attendance at an event. Hanging flyers, not just at the college, but around your local community is another simple and effective way to draw attention. To take it a step further, spreading the word through an event or even a paid ad on Facebook is a great way to reach everyone at your school as well as your group members’ friends and families, and a cappella fans you don’t even know yet, who otherwise would not be aware of the event.
Any exposure you can give your group will only help to build interest and attract new fans to a cappella. When given the opportunity, do everything you can to make your a cappella group known.